Visual Source of Truth
One Authoritative Source for Every 3D Asset
One managed home for every 3D model, material, and configuration. Your configurator, AI pipeline, and marketing site stay in sync.
Version Drift Costs Sales
Marketing is running a lifestyle campaign with a render from six months ago. The configurator is showing a material that was discontinued last quarter. Engineering shipped an updated model but nobody told the ecommerce team. A customer orders based on what they saw in the configurator. What arrives looks different.
Each failure traces back to the same cause: no single authoritative source for 3D content. Teams maintain their own copies, versions drift, and downstream experiences go stale.
Land of Assets solves this with one managed system and one published version. Downstream experiences stay in sync.
Open Standards at Every Layer
Land of Assets is built on open formats from the ground up. Assets stored here stay portable and compatible with whatever tools your team adopts.
Every upload converts to glTF/GLB, the Khronos open standard for 3D on the web, supported by every major renderer, game engine, and AI pipeline. Materials are stored as OpenPBR, the open material specification that defines surface properties accurately and interoperably, with no tie to any specific renderer.
Your source files are preserved as uploaded. Your web-ready outputs are always current.
Supported source formats
- CAD — FreeCAD, STEP, IGES
- Blender — native
.blendfiles - glTF / GLB — direct upload and delivery
- USDZ — accepted and converted automatically
- FBX — common format for game engines and animation tools
- OpenPBR Materials — shared material libraries, open specification, applied across assets
Reference Photography Works Too
Building accurate 3D models for complex lifestyle environments (a fully furnished room, an architectural exterior) is expensive and slow. For most teams, that work stays a bottleneck.
Land of Assets accepts reference photography alongside your 3D assets. Your existing lifestyle shots, white sweep photography, and brand style guides are stored in the same managed system and used directly as generation anchors for AI image output. The AI learns your preferred environments, compositions, and visual language from the photos you already have, without requiring you to build 3D scenes for each one.
Teams with strong photography and limited 3D capacity can start from their existing assets.
Reference assets you can bring today
- Lifestyle photography — your existing room scenes and environmental shots as generation context
- White sweep photography — product-on-white reference for accurate product rendering
- Style guides — preferred lighting, compositions, and brand aesthetic anchors
- Mood boards — visual direction for seasonal campaigns and new contexts
- Approved renders — existing CGI outputs as visual consistency references
Native Support for Leading Open-Source Formats
The same system preserves your original source files while generating standardized, open-format delivery outputs for the web.
Version Control and Governance Built In
Full Version History
Every upload is a new version. Roll back at any time. See exactly what changed, when, and who changed it.
Audit Trails
Every action is logged: who uploaded, who published, who changed what. Compliance and accountability built into the platform.
Team Permissions
Role-based access across your organization. Control who can view, upload, or publish assets, at project-level granularity.
Consistent Across Every Touchpoint
Multiple versions of your product data in circulation means your brand presentation varies by touchpoint and by who last updated their files.
When your configurator, your marketing site, and your AI generation pipeline all draw from the same source, there is no drift. Change a material, update a model, publish once. Your changes propagate immediately.
Powers Every Downstream Experience
Engineering → Commerce
CAD files become the product source of truth. Changes in engineering flow directly to configurators and customer-facing experiences.
Assets → AI
AI speeds up 3D content creation by generating models and materials from images, CAD, and specs. Your managed assets also feed AI image generation for lifestyle imagery, campaign renders, and configurator previews.
Assets → Experiences
Configurators, marketing sites, and AR experiences all pull from the same managed source.
Trusted by the Brands That Demand Accuracy
The team behind Land of Assets built 3D infrastructure for Crate & Barrel, Jacuzzi, Steelcase, Milwaukee Tool, and Ralph Lauren, where product presentation accuracy determines sales. Land of Assets grew from that experience.