Visual Product Configurators
Customers Who Can See What They're Ordering Don't Return It
Real-time 3D configurators grounded in your actual product data.
Most Configurators Underperform for the Same Reason
A configurator that shows approximate materials, loads slowly, or disconnects from your order workflow loses customers. When the on-screen material looks wrong, buyers expect the wrong product to arrive.
Land of Assets powers configurators where materials are rendered from your actual PBR assets, each option update is immediate, and the session output flows directly into your commerce platform or sales pipeline.
Real-Time Visual Configuration
Instant feedback on every selection
Select a material or swap a finish and the model updates immediately, with no page reload. Every variation renders live from your authoritative assets.
What you can configure
- Materials and finishes — fabrics, leathers, coatings, wood stains, metals, from accurate PBR assets
- Geometry variations — size options, component combinations, assembly configurations
- Parametric CAD — change dimensions from engineering data directly, not a variant lookup table
- AR preview — place the configured product in the customer's space before purchase
For Products Where Live 3D Isn't the Right Fit
Image-based configuration, same option model
Some products are better served by an image-based configurator: faster to load, lighter in the browser, and still grounded in real product states.
The same option model and material library drive both. Switching channels doesn't require rebuilding your product data.
Enterprise Configurator Infrastructure
Live From Your Asset System
Update a material in Land of Assets and every configurator that uses it reflects the change immediately.
AI Sales Agent Included
An AI agent in each configuration session guides shoppers through complex choices to a quote or order.
CAD-Driven for Manufacturers
CAD-defined products configure from source files directly. Dimensions and constraints come from engineering, not a lookup table.
Global Performance
Configurator assets served from edge locations worldwide. Fast load times and smooth interactions regardless of geography.
Proven at Enterprise Scale
The team behind Land of Assets built visual commerce infrastructure for Crate & Barrel, Jacuzzi, Milwaukee Tool, Steelcase, and Ralph Lauren. A decade building for these brands shaped what Land of Assets is today.