3D Product Configuration for Industrial & B2B Equipment
Your Sales Team Shouldn't Be Manually Quoting Every Variant
Self-serve configuration for complex engineered products — with engineering constraints enforced, quotes generated automatically, and your sales team focused on deals that actually need them.
Parametric configuration driven by your actual CAD files. Engineering constraints enforced automatically. Every valid configuration produces a quote, a BOM, and structured order data — without a salesperson in the loop.
Manual Quoting Is the Bottleneck, Not Your Sales Team
A prospect wants a quote for a non-standard configuration. They fill out a form, or call a rep, or send an email. Someone checks with engineering to confirm it's valid. Someone manually builds the BOM. Someone else quotes it. Three days later the customer gets a response, if they're still interested.
Multiply that across your pipeline and you have a sales bottleneck rooted in missing infrastructure, not in your team's capacity. Land of Assets addresses it at the source: engineering constraints enforce valid configurations automatically, so invalid orders can't be placed, BOM and pricing are derived from configuration data, and standard custom orders close without sales involvement.
Configuration grounded in engineering reality
Most configurator platforms work from a fixed matrix of pre-approved variants. That holds up until a customer requests a non-standard dimension, or engineering updates a tolerance, or you add a new product line. Then someone has to rebuild the variant matrix from scratch.
Land of Assets drives configuration from your actual CAD files. When a parameter changes, the CAD system solves the geometry and the output is accurate because it came from the same source as your manufacturing drawings. Configurations that violate engineering constraints cannot be selected.
What Industrial Teams Configure
Every valid option — none of the invalid ones
- Custom dimensions — parametric sizing within engineering tolerances
- Component selection — valid assemblies enforced by engineering constraints
- Material and finish specifications — surface properties derived from your material library
- Electrical and mechanical options — selectable specs tied to product compatibility rules
- Capacity and performance variants — configurations that map to real manufacturing options
- Accessories and add-ons — cross-sell within valid configuration envelopes
Quotes, BOM, and engineering drawings — automatically
The output of a Land of Assets configuration session isn't just a 3D view. It's the complete package your sales, procurement, and manufacturing teams need to move the order forward:
- A customer-facing quote with itemized pricing
- A bill of materials for procurement
- Dimensioned engineering drawings for manufacturing
- Structured order data that maps to your ERP or OMS fields
No manual translation between the customer's selection and your fulfilment data.
An AI Agent That Qualifies and Closes
Your website, working like your best sales engineer
Complex B2B products need more than a UI. Customers have requirements they need help translating into a valid configuration. They have constraints — budget, lead time, installation environment — that should shape which options they're even shown.
The Land of Assets AI sales agent handles that qualification layer. It asks the right questions, recommends configurations based on stated requirements, handles objections, and guides the session to a completed quote. Standard orders close without a human. Complex deals are handed to your team with full context already captured.
What the AI agent does in a B2B session
- Requirements discovery — asks about use case, load, environment, compatibility
- Configuration recommendations — suggests the right spec based on stated requirements
- Constraint explanations — explains why certain combinations are unavailable
- Quote generation — produces itemized pricing when the session closes
- Lead capture — routes complex deals to your team with full configuration context
Built with Milwaukee Tool and Steelcase
The team behind Land of Assets has built configuration and visualization infrastructure for Milwaukee Tool, Steelcase, and other industrial and B2B manufacturers. We know what's at stake: an order with a bad configuration ties up engineering, delays manufacturing, and damages the account relationship. The platform was designed around that constraint.
Built for Complex Engineered Products
Engineering Constraint Enforcement
Configurations that violate engineering constraints cannot be placed. Valid combinations come from your actual CAD source — not a manually maintained variant matrix.
Automated Quote & BOM
Every configuration automatically produces a customer quote, a BOM for procurement, and engineering drawings for manufacturing. No manual step between the customer's selection and your fulfilment data.
Self-Serve for Standard Orders
Standard custom orders flow through without sales review. Your team handles the exceptions — complex requirements, large deals, strategic accounts — not every variant quote.
Get Started
Book a Demo
See a complex engineered product configured live — from CAD source to customer-facing configurator to automated BOM and quote. We'll map the demo to your product line.
Bring Your CAD and Product Rules
STEP, IGES, FreeCAD — bring the engineering files and option matrices you already have. We'll show you the pipeline from upload to deployed configurator.
Reduce Your Sales Cycle
Connect your configurator to your order workflow, activate the AI sales agent, and let standard custom orders close without manual intervention.